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Tuesday, 10 November 2009

Thank You for a great LBS event in Tartu!

2. novembril toimus Tartus järjekordne Mobile Monday, mis purustas Tartu publikurekordi ning tutvustas laiemale publikule uusi ja huvitavaid asukohapõhiseid teenuseid pakkuvaid ettevõtteid ning lahendusi - pikemalt aga sellest inglise keeles all pool.


2nd of November saw a great Mobile Monday event in Tartu. We had again a full house and intriguing LBS (Location Based Services) companies and solutions presenting. The broader public heard the first time that EMT is staring to experiment and test AGPS enabled SIM cards and we also welcomed a great mobile LBS startup Positium into our community.



For a Tartu meeting we had the record number of people attending - nearly 80 and the event lasted late into the night. We can say that this was again one of the best MoMo events we have had.

One of the most interesting news even for Estonian experts on LBS was that EMT has started the work on AGPS enabled SIM card testing. They get the first 5 AGPS enabled SIM cards from Sagem during coming week and start testing the sim cards and researching the solutions for future mobile products based on AGPS enabled SIM cards.

We also saw a row of LBS engaged companies presenting their solutions. Positium, Nutiteq, Regio and Mobi are a part of the new Estonian mKlaster project attacking together the LBS market not only in Estonia but also abroad. It was the first time when momoers heard more in detail what Positium and Nutiteq are doing - and this was pretty impressive.

The coolest part of the event were the workshops, though. We had four groups discussing different parts of location based services world - from advertising to public services. At least two groups arrived in the same area of conclusions: namely the location based services have to consider somehow the preferences and interests of the user. So the offered services or advertising is not spam but useful information for the user.


The group lead by Nutiteq founder Jaak Laineste had a thourough discussion on the "Digital Location Footprint" which helps to offer advertising and recommendations for the user -- where DailyPerfect meets LBS. (the summary of the this group is added as the last slide of Jaak's presentation)

Presentations:

Marek Tiits, Institute of Baltic Studies



Rene Tõnisson, Baltic Innovation Agency



Then we had 10min demos from the mKlaster companies: Positium, Mobi, and Regio, Nutiteq:









After the break Argo Kivilo, the R&D Manager of EMT was speaking:


The workshop concluded the event. The summary of the group lead by Jaak Laineste is the last slide in the Nutiteq presentation above.

The group lead by Lauri Kinkar concluded:

One of the most important bottle-neck for LBS services are privacy issues. The fact that the service provider knows the location of the user is a privacy violation for many.

LBS services in the public sector for certain services, however, may offer more value than the one-time violation of privacy. Thus, the use of location-based services as public services, is particularly suitable for local chrisis communication.


We thank you all who participated and we also thank mKlaster for sponsoring the event.

Monday, 2 November 2009

Location Based Services: from Estonia to the World - Tartu Ülikooli Kohvik 18:00


Meil on hea meel teatada, et 2. novembril Tartu Ülikooli Kohvikus kell 18:00 toimub järgmine Mobile Monday üritus: "Location Based Services: from Estonia to the World".

Seekord keskendume me asukoha ja mobiilside tehnoloogiate lõikumispunktidele, täpsemalt asukohapõhistele teenustele. Me vaatleme, mis seisus on Eestis arendatavad LBS teenused ning millised on meie võimalused nendega läbi lüüa Euroopas või maailmas üldisemalt.

Samuti korraldame me ürituse lõpus avatud paneeli asemel workshop'i. Workshop'i oleme korra kevadel proovinud ning kõik kohalkäijad veendusid, et see oli märksa lahedam ning kaasakiskuvam kui meie tavapärased avatud vestlusringid. Seekordse workshopi grupijuhtideks on eriala eksperdid Tartu kohalikest LBS teenuseid arendavatest ettevõtetest (Nutiteq, Positium, Regio, ja Mobi).

Palun registreerige üritusele 1. novembri õhtuks aadressil: http://files.momoestonia.com/contact.html osavõtt on tasuta.

Ürituse töökeel on Inglise keel ning ajakava järgmine:

18:00 - 18:20 "Challenges of Estonian IT developments in World Context" - Marek Tiits, Institute of Baltic Studies
18:30 - 19:15 "Estonian mKlaster" short introduction by Rene Tõnisson, Baltic Innovation Agency + 10min demos from the mKlaster companies: Positium, Nutiteq, Mobi, and Regio.

19:15 - 19:30 Refreshment break

19:30 - 19:45 "EMT LBS yesterday, today, and tomorrow" - Argo Kivilo, R&D Manager, EMT
19:45 - 20:30 The Workshop on LBS. It will consist of following topics / groups:
  • "How to improve and export Estonian Public Sector m-solution" - Lauri Kinkar, Mobi
  • "How could we better benefit from Location Based Services in daily context" - Anne Jääger, Regio
  • "How to reach breakthrough for new LBS services" - Jaak Laineste, Nutiteq
  • "Location-based Advertisement, what is it and do we need it?" - Margus Tiru, Positium

The groups will have 5min to present their workshop results.

20:30 ~ Refreshments and informal networking as always :)

Üritust toetab Eesti mKlaster. mKlastri projekti peamiseks eesmärgiks on tõsta Eesti m-teenuste arendamisega seotud ettevõtete konkurentsivõimet välisturgudel. M-teenustena käsitletakse käesoleva projekti raames peamiselt teenuseid, kus teenuse üheks komponendiks on mobiilsete seadmete kasutaja asukoht ning asukohaga seonduvad teenused/valdkonnad. Projekti otsib vastuseid küsimusele, miks pole õnnestunud Eestis välja töötatud innovatiivseid lahendusi eksportida suuremas mahus välisturgudele.

Asukoht

Ülikooli Kohvik
Ülikooli 20,
51007, Tartu
(kaarti vaata all pool)



We are happy to announce our next Mobile Monday event on 2nd of November at 18:00 in Tartu Ülikooli Kohvik. The title of the event will be this time: "Location Based Services: from Estonia to the World".

As the title suggests, this time we'll focus on the intersection areas of locality and mobile technologies. We'll have a look where Estonia stands with Location Based Services (LBS) and what could be our chances to make it with LBS in Europe and the World in general.

This time we'll end the event like in spring with a workshop, like last time, it proved itself to be even more fun and engaging as our usual open panel discussions. The workshop groups will be guided by the professionals from the field of LBS from local Tartu companies (Nutiteq, Positium, Regio, and Mobi).

Please register for the event at until evening of November the 1st: http://files.momoestonia.com/contact.html entry is free.

Language of the event is English and schedule as follows:

18:00 - 18:20 "Challenges of Estonian IT developments in World Context" - Marek Tiits, Institute of Baltic Studies
18:30 - 19:15 "Estonian mKlaster" short introduction by Rene Tõnisson, Baltic Innovation Agency + 10min demos from the mKlaster companies: Positium, Nutiteq, Mobi, and Regio.

19:15 - 19:30 Refreshment break

19:30 - 19:45 "EMT LBS yesterday, today, and tomorrow" - Argo Kivilo, R&D Manager, EMT
19:45 - 20:30 The Workshop on LBS. It will consist of following topics / groups:
  • "How to improve and export Estonian Public Sector m-solution" - Lauri Kinkar, Mobi
  • "How could we better benefit from Location Based Services in daily context" - Anne Jääger, Regio
  • "How to reach breakthrough for new LBS services" - Jaak Laineste, Nutiteq
  • "Location-based Advertisement, what is it and do we need it?" - Margus Tiru, Positium

The groups will have 5min to present their workshop results.

20:30 ~ Refreshments and informal networking as always :)

The event is sponsored by Estonian mKlaster project whose aim is to increase the competitiveness and export potential of Estonia companies active in m-service development. M-services in the current project are defined as services which are based and connected to the location of the user of certain mobile devices. The project tries to find answers to the question: why hasn't it been possible to export on broader scale innovative solutions developed and implemented in Estonia.

Location

Ülikooli Kohvik
Ülikooli 20,
51007, Tartu

Kaart/Map


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